The Client Attraction Matrix is focused on improving the conversation you have with people in the market place to let them know you are here, you have products that will benefit them and make them secretly pleased for discovering you.

Let’s face it, when it comes to marketing your business these days it’s difficult to stand out from the crowd – research has shown that consumers are exposed to some 3,000 advertising messages per day. A business without clients is nothing; a business that does not know who its clients are is very busy selling a small amount of product.

You can have the best product or service in the world, but if people don’t buy – it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is – will they buy it? – Noel Peebles

A business that understands and appreciates people, a business that wants to give its clients an experience for their purchase will continue to grow and boom.

The time and culture of the market place is changing, those of you who are astute, those of you who want your business to make a difference in your life and the lives’ of your clients are the ones who will continue to move forward and be ahead of the sales curve.

The benefit is, you will be able to increase your profits while others are looking for the scraps. By increasing your profits are you are putting yourself in the position of having the lifestyle you are working towards with the rewards you know you deserve.

•    Develop your Marketing Strategy
•    Know your clients and their buying Strategies
•    Discover where in the Marketplace you can find new Clients
•    Have Clients buying from you and raving about you to their friends
•    Learn how to write Copy for your Marketing

The Client Attraction Matrix is focused on improving the conversation you have with people in the market place to let them know you are here, you have products that will benefit them and make them secretly pleased for discovering you.

The benefit is, you will be able to increase your profits while others are looking for the scraps. By increasing your profits are you are putting yourself in the position of having the lifestyle you are working towards with the rewards you know you deserve.

Complete the Worksheet Questions to explore your Avatar. When you have completed all the questions with your dot points you become clear on what your AVATAR is really like.

Narrow down the list to get to about 15 points that you could concentrate on.

It is crucial that you are getting the right message to your Client and that you understand whom your Ideal Client is.

For Example – James is a 45yr old, male with a wife and 2 children.

• Not enough time to complete daily tasks
• Not enough clients and always has to chase prospects
• Not enough money coming and also has to chase people up
• He worries constantly about providing for his family and children
• His wife is always complaining about working to much
• He is passionate about chasing his dream and working for himself
• He wants things done for him
• He wants solutions fast
• He wants more time & money
• He wants less hassles

He wants to grow and get bigger, so you can see you’re starting to get a clear message on your AVATAR. What this provides is a starting point to know where to go and find this AVATAR.

There is no point knowing all of this and then advertising in a local newspaper. This person doesn’t have the time to read the paper let alone see what you have to offer.